I have to agree with Charlie... A customer understands the word "No". Just like a child or puppy, he may not like it, but understands. Of course, "Let me rethink that", or "Here's what we can do, though...." is even better.
A dial tone, a busy signal, voice message box, or the blatant stall, "He's in a meeting" is totally unacceptable. To me, that says the company is hoping you'll die, or at least go away... making their life easier.
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